Search engine optimization, or SEO, is a vital strategy used to help businesses grow. With SEO your business’s site can appear higher on Google, gaining you more relevant organic traffic and in turn more leads and sales. However, if your goals are centered around attracting local customers, you may be…
How to Utilize Social Media to Grow Your Business
When almost 84% of U.S. adults from the ages of 18 to 29 are active on social media, it’s no question that you should utilize this tool as a business owner. But how can a social media service help your small business grow? Let’s take a look at a few…
The Importance of Having a Blog For Your Business
If you’re interested in making your business’s website better, you’ve probably seen the piece of advice that you should start posting on your site’s blog. Blog posts are a common digital marketing tactic, but you may not know why having a blog is so important. If you’re wondering why blog…
The New Google Business Profile: What Is It and How Can Its Features Help Your Business?
In November 2021, Google announced that the Google My Business platform will now be known as Google Business Profile, with the Google My Business app retiring in 2022. So, what does this mean for the millions of businesses that utilize this platform? Here’s what you need to know about the…
Why Having an Optimized GMB Listing Matters
Google My Business (GMB) is a free tool that lets business owners create profiles for their companies. Your GMB listing is crucial for potential customers to find your business and its services all with a Google search. However, what many business owners don’t realize is that creating the listing is…
Why should your business post regularly on Google My Business?
Why should your business post regularly on Google My Business? Google My Business (GMB) allows businesses to create a curated profile with essential business features. From the GMB profile, businesses can share updates on what’s new, respond to customer reviews, add photos and videos to build awareness. Google My Business…