When almost 84% of U.S. adults from the ages of 18 to 29 are active on social media, it’s no question that you should utilize this tool as a business owner. But how can a social media service help your small business grow? Let’s take a look at a few ways to utilize social media as part of your business’s digital marketing strategy for growth.
Drive Traffic to Your Site
Posting on social media is a great way to drive traffic to your site. Sharing links to recently posted blogs on social media can remind your audience that your site is regularly being updated with new, helpful content. This strategy is doubly helpful if you’re running an e-commerce business. A great social media posting service combined with a targeted Facebook ad campaign can help you make sure of two things. First, that your target audience is seeing your ads and posts. And second, that they’re following those links back to your site to look at what you claim to offer. Excellent use of social media ensures that you have a channel to market to your audience in a way that makes them want to convert to paying customers.
Build Brand Awareness With Targeted Influencers
Another excellent way to use a social media service to grow your business is to work with influencers to create targeted video content. Videos are already a great way to increase user engagement with your content. Working with an influencer can help you showcase your brand while using the platform of a video to drive engagement up. One study even revealed that 22% of marketers consider influencer marketing the most cost-effective way to convert new customers. Keep in mind that working with an influencer in your niche is important, too.
Tell Your Brand Story
Social media is a great way to tell the story of your brand. Everyone loves a good story, especially when it differentiates you from the competition. If you want your brand to stand the test of time, it’s important to solidify and share your story across all of your social media accounts. Sharing this information can help you make emotional connections with customers. In turn, they’re more likely to remain loyal customers. When customers can connect deeply to your brand and story, they’ll want to continue that relationship.
A social media service can be a huge boon when you want to amp up your SEO and digital marketing strategy. If you’re ready to learn more about how social media can help you, contact eTegrity today.