If you’re interested in making your business’s website better, you’ve probably seen the piece of advice that you should start posting on your site’s blog. Blog posts are a common digital marketing tactic, but you may not know why having a blog is so important. If you’re wondering why blog posts are so useful, here are a few of the top reasons you should have a blog on your site.
Share Important Information With Your Customers
Considering the fact that 97% of people will learn more about local companies using online resources, having blog posts that share critical information about your business cannot be understated. If there’s information that you think is important for customers to know, such as changes for different seasons, any sales or deals you may be offering, or more specific information about how your products and services can be used, a blog post is a great way to share it.
Help With Your Site’s SEO
SEO is a key tool used by many digital marketing companies. SEO aims to help grow organic traffic to a business’s website through a series of different factors determined by Google’s search algorithms. Blog posts are a great way to help optimize your business’s website since it’s a good way to target certain keywords relevant to your business while also sharing important information. SEO-optimized blogs will target a certain relevant keyword and try to use it in the title as well as the meta description.
Help Demonstrate the Importance of Your Products or Services
Blog posts are a great way to show how your product or service can be utilized by your customers or clients. If you’re launching a new product, you can use a blog post to talk about how it’s different than an earlier version of the product or how your customers can use it. Whatever makes your products or services unique can be shared in a blog post to help inform your customers why choosing your business is the best.
Whatever your business is, utilizing blog posts on your website is a great way to help improve your website. If you aren’t sure where to start when it comes to adding a blog to your website design or how to optimize your posts for local SEO, contact eTegrity Digital today. We look forward to helping you create the best blogs for your site to make your business grow.