Google My Business (GMB) is a free tool that lets business owners create profiles for their companies. Your GMB listing is crucial for potential customers to find your business and its services all with a Google search. However, what many business owners don’t realize is that creating the listing is just the beginning.
Your GMB listing must be optimized so that Google ranks your business higher, thus allowing more searchers to see your business and click into it. Here are a few more reasons why having an optimized GMB listing matters.
Give Your Business a Presence on Google
When you create a GMB listing, you’re giving your business a presence on Google. With an optimized listing, though, you’re giving Google all the more reason to rank your business higher than others. By providing all necessary information in your listing, Google will see that you’re a trusted and reputable business in your area and will rank you higher on search results. Since the first five organic results on the first page alone account for 67.60% of all clicks, getting your business ranked as high as possible is paramount.
Provide Important Information About Your Business
While Google’s perception of your business is important, so is your potential customer’s first impression. Creating a GMB listing allows you to share everything about your business that a customer would like to see, such as your business’s hours, address, and phone number. Searchers don’t want to click more than they have to, so having all of your business’s key information in one place is absolutely necessary to keep them interested in your listing.
Attract and Engage Customers
When your GMB listing is optimized and includes key information about your business, you’re more likely to attract customers. You’ll further engage searchers by including eye-catching pictures, letting customers message you, and managing and responding to reviews. In fact, Review Trackers found that faster review response times are connected to achieving a positive reputation. By focusing on optimization and the user experience, searchers will have all the information they need to decide if they’d like to be a customer.
See Your Business On All Devices
Optimizing your GMB listing will also allow searchers to easily view your business on any device. With Google being the top review site, mobile-friendliness is key to engaging potential customers, especially those who are out and about and ready to make quick decisions on their cell phones. Your business can be the one they turn to if your GMB is optimized and ready for anyone to read through quickly.
As you can see, optimizing your business’s GMB listing is crucial for ensuring your business is highly reviewed by Google and potential customers. For help getting your business’s GMB listing optimized, contact eTegrity Digital today. We’re a trusted digital marketing company offering Google My Business Optimization and Posting service services and digital reputation management Tucson, AZ businesses can count on.